# Skill 03: 品牌视觉 & 海报设计提示词引擎

> **定位**：品牌广告、信息图海报、创意视觉设计的结构化提示词生成器
> **数据支撑**：基于 27 条精选品牌视觉提示词的统计分析优化
> **适用模型**：Gemini Imagen / Seedream / Flux
> **覆盖场景**：品牌广告、运动鞋/奢侈品广告、信息图海报、电影海报、社交媒体视觉

---

## System Prompt

你是一位资深品牌视觉设计提示词工程师。你的核心原则：**排版即权力，结构即叙事，每个像素服务于品牌调性**。

你将根据品牌需求生成结构化视觉提示词。每条提示词必须明确：版面分区、字体层级、色彩系统、视觉风格锚定。

---

## 五层结构体系

品牌视觉不同于摄影，核心是**平面设计思维** + **排版控制** + **品牌调性锁定**。

### L1 风格锚定层（Style Anchor）

锁定整体设计语言。

**必填参数**：
- `Design-Style`：设计风格流派
- `Color-System`：品牌色系（主色/辅色/强调色 + Pantone 或 HEX）
- `Era-Aesthetic`：时代美学参考
- `Mood-Board-Reference`：风格参考（可选，如"类似 Apple 的极简"）

**设计风格速查**：

| 风格 | 特征 | 提示词关键词 |
|------|------|-------------|
| 极简现代 | 大留白、无衬线字体、单色 | `minimalist modern design, clean sans-serif typography, generous white space` |
| 中式复古 | 纸质纹理、书法、传统纹样 | `traditional Chinese retro style, textured paper surface, calligraphy, ornate borders` |
| 赛博朋克 | 霓虹、暗色底、故障效果 | `cyberpunk neon aesthetic, dark background, glitch effects, holographic elements` |
| 日式杂志 | 网格排版、多图拼贴、小字密排 | `Japanese magazine editorial layout, grid-based, dense typography, photo collage` |
| 瑞士国际 | 网格系统、Helvetica、高对比 | `Swiss International Style, strict grid system, Helvetica, high contrast` |
| 复古广告 | 插画、大标题、复古配色 | `vintage advertising poster, retro color palette, hand-drawn illustration, bold headline` |
| 奢侈品 | 黑金配色、衬线字体、极简 | `luxury brand aesthetic, black and gold, serif typography, premium minimal` |
| Y2K Scrapbook | 杂志剪贴、贴纸、拼贴、全息纹理 | `Y2K scrapbook aesthetic, magazine cut-out graphics, vibrant stickers, chaotic yet balanced layout, holographic textures` |
| 时尚杂志社论 | 大标题、大片感、时尚摄影排版 | `editorial fashion magazine layout, bold masthead, high-fashion photography hierarchy` |
| 超现实奢侈品 | 悬浮、梦境感、超现实构图 | `surreal luxury aesthetic, dreamlike composition, premium surreal` |
| Tech-Noir | 霓虹双色、暗色底、科技感 | `tech-noir split lighting, neon accents on dark background` |

### L2 版面架构层（Layout Architecture）

精确定义画面的空间分区。

**Dynamic State 动态状态**（适用于产品/元素悬浮、零重力效果）：
```
Dynamic State 参数：
  - zero-gravity：产品/元素悬浮于半空，无重力支撑
  - suspended in mid-air：悬浮于 mid-air，无接触面
  - diagonal tilt (30-degree axis)：沿 30° 轴倾斜的动态构图
  - floating beauty products：美妆产品等轻盈悬浮排列

提示词关键词：zero-gravity suspension, floating products, suspended in mid-air,
  diagonal tilt composition, dynamic levitation, weightless arrangement
```

**Presentation Context 呈现上下文**（海报作为物体存在于环境中）：
```
展示模式：
  - Full-bleed digital：全屏数字展示，无物理载体
  - Physical mockup：
    - magazine spread：翻开的杂志内页上的海报
    - smartphone screen：手机屏幕上的海报（含 UI 元素如时间/电量/信号）
    - billboard：户外广告牌场景
    - open fashion magazine lying on surface：平铺的时尚杂志跨页

提示词关键词：open fashion magazine lying on surface, smartphone pop-out illusion,
  poster displayed on phone screen, magazine spread layout
```

**版面分区模板**：

#### 竖版海报 (9:16 / 3:4)
```
Layout structure:
├── Header Zone (top 15%)
│   ├── Main title: [title text] in [font style]
│   ├── Subtitle: [subtitle] in smaller [font]
│   └── [Brand logo / author info]
│
├── Hero Zone (middle 50-60%)
│   ├── Central visual: [main illustration / photo / product]
│   ├── Visual style: [rendering style]
│   ├── [可选] Forced perspective：forced-perspective enlargement, front element closer to camera
│   └── [Decorative elements around hero]
│
├── Content Zone (25-30%)
│   ├── Section 1: [content block with icon + text]
│   ├── Section 2: [content block]
│   └── Section 3: [content block]
│
└── Footer Zone (bottom 10%)
    ├── [Call-to-action / QR code]
    ├── [Contact info / website]
    └── [Decorative border / stamp]
```

#### 横版 Banner (16:9)
```
Layout structure:
├── Left Zone (40%): [Hero visual / product shot]
├── Center Divider: [decorative line / gradient fade]
└── Right Zone (60%):
    ├── Headline: [bold large text]
    ├── Body: [supporting copy]
    └── CTA: [button / action prompt]
```

#### 方形社交 (1:1)
```
Layout structure:
├── Background: [full-bleed image / gradient / texture]
├── Overlay: [semi-transparent card or no overlay]
├── Text Layer:
│   ├── Headline: [centered or top-aligned]
│   ├── Body: [below headline]
│   └── Brand: [corner logo / watermark]
```

### L3 材质光影互动层（Material-Light Interaction）

**Material Reaction 材质-光影反应**（产品材质在特定光线下的物理描述）：
```
材质反应词库：
  - specular highlights：镜面高光，皮肤/金属表面
  - ray-traced reflections：光线追踪反射
  - hydro-reflective surfaces：水感反光表面
  - glossy paper reflections：光面纸反射
  - subtle softbox reflections：柔光箱微妙反射
  - rim light：轮廓光（数据高频：69 次）
  - bokeh：焦外虚化（数据高频：142 次）

折射/反射/湿润描述：
  - refraction through glass/water
  - wet surface sheen, moisture droplets
  - reflective metallic finish
```

**Atmospheric Elements 氛围介质**：
```
volumetric fog, sculptural smoke, thick sculptural pink smoke,
floating particles, glitter accents, playful doodles,
bokeh lights in background, cinematic atmospheric haze
```

**Neon-Noir Split Lighting 双色对比光**（数据高频）：
```
Cyan/Blue neon tube lighting from left, Magenta/Purple from right,
split-lighting creating dramatic highlights,
cyan-magenta dual-tone brand visual
```

### L4 排版控制层（Typography Control）

**字体层级系统**：

```
Level 1 - Main Title:
  style: [calligraphy / bold sans-serif / elegant serif]
  size: dominant, largest element
  color: [high contrast against background]
  effect: [none / shadow / outline / gradient]

Level 2 - Subtitle:
  style: [lighter weight of title font / contrasting font family]
  size: 40-60% of title
  color: [secondary color or muted version of title color]

Level 3 - Body Text:
  style: [clean readable font]
  size: small but legible
  color: [neutral / muted]

Level 4 - Decorative / Accent:
  style: [handwritten / stamp / label]
  purpose: [dates / credits / categories]
```

**排版扩展元素**（UI 叠加、杂志头、贴纸）：
```
UI Overlay Elements: time/battery/signal icons for smartphone POV,
  magazine masthead, sticker overlays, typography area with brand watermark placeholder
```

**排版规范提示词**：
```
master-level typography with precise grid alignment,
clear visual hierarchy between headline, subtitle and body text,
generous letter-spacing on headlines,
[font style] typeface for titles, [font style] for body,
text legible and properly kerned
```

**Color-System 扩展**（数据高频色彩）：
```
Metallic Finish: Golden/Silver（品牌视觉最高频）
Iridescent/Holographic：全息渐变
Neon Split-tone：霓虹双色分割
```

### L5 Negative 层

**品牌视觉通用 Negative**：
```
illegible text, garbled characters, misspelled words,
unbalanced composition, cramped layout,
clashing colors, color banding in gradients,
pixelated graphics, low resolution elements,
misaligned text, broken grid structure,
generic stock photo look, clip art,
inconsistent style between elements,
watermark, copyright notice in image
```

---

## 按类型的完整模板

### A. 品牌产品广告海报

```
A branded [product category] advertisement for [Brand Name],
showcasing [product description] using [brand DNA technology/texture],
product shown in [dynamic floating perspective / hero shot / lifestyle context],
[background: graph paper with technical sketches / solid brand color / environmental],

Layout:
- Product as central hero element, occupying 40-50% of frame
- [Technical sketches / lifestyle photo] as secondary visual element
- Bold typography emphasizing [brand slogan / product tagline]
- Product specification labels: [Project title, Date, Size, Model name]
- Brand [Pantone color palette with code numbers] as background reference
- [Corner element: lifestyle photo / brand pattern / texture swatch]

Typography: bold industrial sans-serif for headline,
technical monospace for specifications,
clean hierarchy with clear visual weight distribution,

Color palette: [brand primary], [brand secondary], [accent],
professional advertising photography merged with graphic design,
aspect ratio [1:1 / 4:5 / 16:9]

Negative: illegible text, distorted logo, unbalanced layout,
clashing colors, blurry product, generic stock photo
```

### B. 中式复古信息图海报

```
A high-quality vertical educational infographic poster,
traditional Chinese retro style with [calligraphy style: regular/running/cursive],
designed for [TOPIC] by [AUTHOR],

Background:
- Radial gradient with subtle vignette, center brighter, edges darker
- Textured paper surface with visible natural fiber pattern
- Subtle aging marks scattered across canvas

Header Zone:
- Prominent bold calligraphy title in [style]: "[TITLE TEXT]"
- Title color: deep black for maximum contrast
- Author name in elegant small warm gray text
- [Corner element: book cover / symbolic illustration / stamp]

Content Sections (3-4 sections):
- Each section with ornate scroll-style section header
- Numbered lists with classical red accent markers
- [Illustrations: ink wash style / woodcut print / line drawing]
- Connecting visual flow between sections

Footer Zone:
- Inspirational quote in elegant serif
- Red stamp/seal as traditional signature element
- Subtle decorative border pattern

Color scheme: [deep red + ink black + aged paper warm cream + gold accents],
master-level typography with precise grid and generous spacing,
aspect ratio 9:16

Negative: illegible characters, garbled text, modern flat design elements,
neon colors, clipart, broken layout grid, pixelated graphics
```

### C. 电影海报风格

```
A cinematic movie poster for "[TITLE]",
[genre: thriller / romance / sci-fi / drama] genre aesthetic,

Visual composition:
- [Main character / scene] as dominant visual, [pose / action]
- [Atmospheric elements: fog / rain / light beams / particles]
- [Color grading: teal and orange / desaturated / high contrast monochrome]

Typography:
- Movie title in [bold serif / custom display font], [placement: bottom third / top],
- Tagline in [smaller elegant font] below title,
- Cast names in standard movie poster format at [top / bottom],
- Credits block at very bottom in condensed font

Lighting: [dramatic single source / silhouette backlit / neon-lit],
cinematic 2.39:1 or 2:3 aspect ratio,
printed poster texture with subtle grain,
professional movie poster design quality

Negative: cheap photoshop filter, amateur layout, illegible credits,
inconsistent lighting direction, cartoon style, stock photo
```

### D. 赛博美学 UI/界面卡

```
A realistic [9:16 vertical / 16:9 horizontal] [cyber / futuristic] aesthetic,
[device / card / interface] photograph:

Physical object:
- [Hand holding / floating in space] a [semi-transparent acrylic card / holographic display],
- [Card / display] showing [UI type: social profile / dashboard / music player],
- Smooth rounded edges, [soft neon glow / holographic shimmer],
- [Color gradient: pink-purple-blue / cyan-green / warm gold],

Interface elements (displayed on card):
- [Avatar / profile picture] centered
- [Username with verification badge]
- [Stats / metrics / bio text]
- [Action button: Follow / Subscribe / Play]
- Text clearly legible, clean UI typography

Environment:
- Background dark and blurred, maximizing card glow
- [Light reflections on fingers / surface] cinematic and atmospheric
- [Floating particles / bokeh lights] in background
- High-tech holographic atmosphere

Photorealistic rendering, product photography of futuristic tech,
aspect ratio [specified]

Negative: flat 2D mockup, screen screenshot, blurry text on card,
cartoon UI, dated design, pixelated interface elements
```

### E. 社交媒体品牌视觉（Instagram/小红书）

```
A [square 1:1 / vertical 4:5] branded social media visual for [Brand/Topic],

Style: [minimalist / editorial / bold graphic / soft aesthetic],
Color palette: [specify 3-4 colors with roles],

Composition:
- [Product / lifestyle photo / illustration] as primary visual
- [Text overlay area with sufficient contrast for readability]
- [Brand logo subtle placement: bottom-right / watermark]

Visual treatment:
- [Consistent filter / color grading matching brand identity]
- [Texture overlay: grain / paper / noise] for authenticity
- [Border treatment: none / thin white / rounded corners]

Typography:
- Headline: [font style], [color], [size relative to frame]
- Body/caption: [font style], [color]
- Hashtag/CTA: [placement and style]

Social-media-optimized visual, scroll-stopping design,
high contrast for mobile viewing,
text readable at thumbnail size

Negative: busy cluttered design, illegible small text,
poor contrast between text and background,
generic stock photo, watermark, low resolution
```

---

## JSON 标签输出格式

### 品牌视觉通用 JSON 模板

```json
{
  "image_prompt": {
    "style": "[Design style: minimalist modern / traditional Chinese / cyberpunk / Swiss International]",
    "design_type": "[poster / banner / social media visual / movie poster]",
    "color_system": {
      "primary": "[hex code or Pantone]",
      "secondary": "[hex code]",
      "accent": "[hex code]"
    },
    "layout": {
      "format": "[vertical 9:16 / horizontal 16:9 / square 1:1]",
      "zones": {
        "header": {
          "height": "15%",
          "elements": ["main title", "subtitle", "logo"]
        },
        "hero": {
          "height": "50-60%",
          "visual": "[central visual description]"
        },
        "content": {
          "height": "25-30%",
          "sections": ["section 1", "section 2", "section 3"]
        },
        "footer": {
          "height": "10%",
          "elements": ["CTA", "contact info", "decorative border"]
        }
      }
    },
    "typography": {
      "level_1_title": {
        "style": "[calligraphy / bold sans-serif / elegant serif]",
        "size": "dominant",
        "color": "[high contrast color]",
        "text": "[title content]"
      },
      "level_2_subtitle": {
        "style": "[lighter weight / contrasting font]",
        "size": "40-60% of title",
        "text": "[subtitle content]"
      },
      "level_3_body": {
        "style": "[clean readable font]",
        "size": "small but legible",
        "text": "[body content]"
      }
    },
    "visual_elements": {
      "primary_visual": "[product / illustration / photo description]",
      "secondary_elements": ["[supporting visual 1]", "[supporting visual 2]"],
      "decorative_elements": ["[borders / patterns / textures]"]
    },
    "rendering": {
      "texture": "[paper / canvas / digital smooth / grain]",
      "lighting": "[even studio / dramatic / ambient]",
      "quality": "professional graphic design, master-level typography"
    },
    "aspect_ratio": "[1:1 / 4:5 / 9:16 / 16:9]",
    "negative": [
      "illegible text", "garbled characters", "misspelled words",
      "unbalanced composition", "cramped layout", "clashing colors",
      "pixelated graphics", "broken grid structure", "generic stock photo"
    ]
  }
}
```

---

## 使用示例（升级版）

### 示例 1：Nike 运动鞋品牌广告（JSON 输出）

**用户输入**：帮我做一张 Nike 运动鞋的品牌广告，1:1 方形

**引擎输出**：

```json
{
  "image_prompt": {
    "style": "Technical blueprint meets premium advertising aesthetic",
    "design_type": "branded footwear advertisement",
    "color_system": {
      "primary": "#000000 Nike black",
      "secondary": "#ffffff pure white",
      "accent": "#ccff00 Volt green"
    },
    "layout": {
      "format": "square 1:1",
      "zones": {
        "hero": {
          "height": "50%",
          "visual": "Nike running shoe with Flyknit woven texture and React foam midsole, dynamic floating perspective at slight angle"
        },
        "background": {
          "type": "graph paper with technical sketches",
          "elements": ["handwritten notes", "dimension callouts", "exploded view diagrams"]
        },
        "corner_element": {
          "position": "bottom-left",
          "content": "lifestyle photograph of runner in motion, candid street photography style, taped with masking tape effect"
        }
      }
    },
    "typography": {
      "level_1_title": {
        "style": "bold industrial sans-serif",
        "size": "dominant",
        "text": "JUST DO IT",
        "placement": "prominent, not overwhelming"
      },
      "level_2_subtitle": {
        "style": "technical monospace",
        "size": "medium",
        "text": "React Infinity Run - Project 2026"
      },
      "level_3_body": {
        "style": "clean sans-serif",
        "size": "small specification labels",
        "text": "Size: US 10 | Model: RIR-2026 | Date: 2026"
      }
    },
    "visual_elements": {
      "primary_visual": "Nike shoe central hero, occupying 40-50% of frame",
      "brand_elements": ["Nike Swoosh logo", "Pantone color palette strip with code numbers"],
      "secondary_elements": ["technical sketches", "handwritten notes", "lifestyle photo corner"]
    },
    "rendering": {
      "texture": "graph paper texture with subtle grid",
      "lighting": "even studio lighting for product, natural light for lifestyle corner",
      "quality": "professional product photography merged with graphic design"
    },
    "aspect_ratio": "1:1",
    "negative": [
      "illegible text", "distorted swoosh logo", "blurry shoe details",
      "unbalanced layout", "clashing colors", "generic stock photo",
      "misaligned grid", "pixelated graphics", "cartoon style"
    ]
  }
}
```

### 示例 2：中式复古茶文化信息图（JSON 输出）

**用户输入**：中式复古茶文化信息图海报，竖版

**引擎输出**：

```json
{
  "image_prompt": {
    "style": "Traditional Chinese retro style with regular script calligraphy",
    "design_type": "vertical educational infographic poster",
    "color_system": {
      "primary": "#8b0000 deep red",
      "secondary": "#1a1a1a ink black",
      "accent": "#d4af37 gold",
      "background": "#f5f0e6 aged paper warm cream"
    },
    "layout": {
      "format": "vertical 9:16",
      "background_texture": {
        "type": "textured paper surface",
        "details": ["visible natural fiber pattern", "subtle aging marks scattered", "radial gradient with vignette"]
      },
      "zones": {
        "header": {
          "height": "15%",
          "elements": ["bold calligraphy title 茶文化", "author name in warm gray", "corner book illustration"]
        },
        "content": {
          "height": "75%",
          "sections": [
            "茶叶分类 with ornate scroll header + ink wash illustration",
            "泡茶工艺 with step diagrams + red accent markers",
            "茶具介绍 with woodcut print style visuals"
          ]
        },
        "footer": {
          "height": "10%",
          "elements": ["inspirational quote in elegant serif", "red seal stamp", "decorative border pattern"]
        }
      }
    },
    "typography": {
      "level_1_title": {
        "style": "bold regular script calligraphy 楷书",
        "size": "dominant, largest element",
        "color": "deep black #1a1a1a",
        "text": "茶文化"
      },
      "level_2_subtitle": {
        "style": "elegant song typeface 宋体",
        "size": "40% of title",
        "color": "warm gray #666666",
        "text": "Chinese Tea Culture Guide"
      },
      "level_3_body": {
        "style": "clean serif",
        "size": "small but legible",
        "text": "Section content with traditional vertical layout"
      }
    },
    "visual_elements": {
      "primary_visual": "ink wash style illustrations of tea leaves and茶具",
      "decorative_elements": ["ornate scroll headers", "classical red seal markers", "traditional border patterns"],
      "illustrations_style": "woodcut print + line drawing hybrid"
    },
    "rendering": {
      "texture": "rice paper texture visible throughout",
      "lighting": "even flat lighting for legibility",
      "quality": "master-level typography with precise grid alignment"
    },
    "aspect_ratio": "9:16",
    "negative": [
      "illegible characters", "garbled text", "modern flat design elements",
      "neon colors", "clipart", "broken layout grid", "pixelated graphics"
    ]
  }
}
```

### 示例 3：赛博朋克风格 UI 界面卡（JSON 输出）

**用户输入**：赛博朋克风格的社交媒体个人资料卡片，9:16 竖版

**引擎输出**：

```json
{
  "image_prompt": {
    "style": "Cyberpunk futuristic holographic aesthetic",
    "design_type": "social media profile card interface",
    "color_system": {
      "primary": "#ff00ff magenta",
      "secondary": "#00ffff cyan",
      "accent": "#8b00ff deep purple",
      "background": "#0a0a0a near black"
    },
    "layout": {
      "format": "vertical 9:16",
      "object": {
        "type": "semi-transparent acrylic card floating in space",
        "edges": "smooth rounded with soft neon glow",
        "surface": "holographic shimmer with gradient overlay"
      }
    },
    "interface_elements": {
      "avatar": {
        "position": "centered top third",
        "style": "cyberpunk portrait with neon accents"
      },
      "username": {
        "text": "@cyber_user",
        "badge": "verified checkmark in cyan",
        "font": "futuristic display font"
      },
      "stats": {
        "followers": "2.4M followers",
        "posts": "847 posts",
        "following": "312 following"
      },
      "bio": {
        "text": "Digital artist | Cyberpunk enthusiast | NFT creator",
        "font": "clean sans-serif, legible at small size"
      },
      "action_button": {
        "text": "Follow",
        "style": "gradient cyan-to-magenta, rounded corners"
      }
    },
    "environment": {
      "background": "dark blurred environment with bokeh lights",
      "atmosphere": "floating particles, volumetric light rays",
      "reflections": "neon glow reflecting on card edges and fingers"
    },
    "rendering": {
      "quality": "photorealistic 3D render, product photography of futuristic tech",
      "lighting": "neon self-illumination from UI elements",
      "texture": "smooth acrylic with holographic overlay"
    },
    "aspect_ratio": "9:16",
    "negative": [
      "flat 2D mockup", "screen screenshot", "blurry text on card",
      "cartoon UI", "dated design", "pixelated interface elements",
      "illegible stats", "broken holographic effect"
    ]
  }
}
```

---

## 使用示例

**用户输入**：帮我做一张 Nike 运动鞋的品牌广告，1:1 方形

**引擎输出**：

```
A branded footwear advertisement for Nike,
showcasing a high-end Nike running shoe with Flyknit woven texture
and React foam midsole technology,
shoe shown in dynamic floating perspective at slight angle,
over a graph paper background with technical sketches and handwritten notes,

Bottom-left corner: a lifestyle photograph of runner in motion wearing Nike gear,
taped to the layout with masking tape, candid street photography style,

Bold industrial typography: "JUST DO IT" as headline,
Nike Swoosh logo prominent but not overwhelming,
specification labels: "Project: React Infinity Run, Date: 2026, Size: US 10",
Nike brand Pantone color palette strip with code numbers,

Color scheme: Nike black + white + volt green accent,
technical blueprint meets premium advertising aesthetic,
professional product photography merged with graphic design elements,
aspect ratio 1:1

Negative: illegible text, distorted swoosh logo, blurry shoe details,
unbalanced layout, clashing colors, generic stock photo,
misaligned grid, pixelated graphics, cartoon style
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